From 19th to 21st May, the China Animal Husbandry Expo kicked off in Qingdao, to which Adisseo took its full range of products and a whole package of technologies concerning the farming industry, including selisseo®, Alterion®, Bactocell® Water, Nor-feed and other botanical-based solutions. At the expo, Adisseo staged a worry-free farm publicity campaign in which the concept of “Full Lifecycle Service, All-in-one Support” was introduced, and made available engaging activities like a themed essay contest on animal feeding, attracting much attention and interaction with attendees.
The worry-free farm initiative is a key strategic project meticulously developed by Adisseo to address the needs of modern farms. Guided by the principle of “Full Lifecycle Service, All-in-one Support”, the program begins with feed raw materials and essential nutrients to achieve a balanced diet.
It emphasizes proactive feed safety and quality assurance, considers animal feeding behaviors to enhance nutrient absorption, and improves feed utilization efficiency to reduce costs and increase productivity. The initiative also supports antibiotic-free farming by building farm resilience and integrates Adisseo’s Precise Nutrition Evaluation (PNE) system, offering end-to-end precision feeding and farm management services. The ultimate goal is to deliver sustainable performance and produce healthy food.
The publicity campaign highlighted the health of livestock and poultry—with an emphasis placed on the presentation of worry-free farm solutions to customers—and also shed light on the Adisseo Mycotoxin Management Academy, ending with a preview of the upcoming major product lineup—Bactocell® Water. In the next three years, Adisseo will shift its focus towards the expansion of its portfolio for the farming sector, continuously enriching product categories. With a commitment to “economic security, premium sustainability,” Adisseo aims to provide the global market with healthy, safe, cost-effective, and high-quality products.